AB Testing
Job Description
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and humanfirst, awardwinning work for bluechip client partners including AstraZeneca, ColgatePalmolive, Dell, Ford, Microsoft, Nestl, The CocaCola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, So Paulo, Shanghai, Singapore, and Sydney.
BUSCAMOS AB TESTING MANAGER Tu Misin Principal SerRealizar investigacin que derive en el diseo de propuestas para mejorar el engagement y conversiones de los websites, va pruebas A/B y targueteo de contenidos.
Tus Responsabilidades Principales Sern- Llevar a cabo investigacin para obtener distinciones sobre el comportamiento de los usuarios en los websites.
- Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demogrfica) para la investigacin.
- Idear y disear pruebas a aplicar como potenciales mejoras en los websites, por medio de pruebas A/B y targeteo de contenidos.
- Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites.
- Experiencia realizando investigacin y anlisis para comprender el comportamiento de los usuarios en websites.
- Integracin de herramientas AI para investigacin.
- Conocimientos en UX y CX.
- Conocimientos en Data Analysis.
- Entendimiento de arquitectura de websites.
- Oportunidad de aprender y crecer en un entorno dinmico.
- Trabajar en proyectos desafiantes y de alto impacto.
- Colaborar con un equipo talentoso y apasionado.
- Salario competitivo y paquete de beneficios.
- En VML Nuestro proceso de atraccin y seleccin de personal se realiza con igualdad y libre de cualquier acto de discriminacin, conforme a lo establecido en la fraccin III del Artculo 1 de la LFPED, a manera de ejemplo: por razn de identidad sexual, identidad de gnero, preferencia y orientacin sexual, discapacidad, religin, estado civil, origen tnico, condicin social o condiciones de salud, prohibiendo solicitar certificado de no embarazo, exmenes mdicos; de gravidez y de VIH SIDA ni por ningn otro motivo.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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