Remote FMCG Brand Manager - Growth Strategy

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to join their thriving, fully remote marketing team. This critical role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth for key product lines. You will be instrumental in shaping brand identity, managing product lifecycles, identifying new market opportunities, and leading cross-functional teams to achieve ambitious business objectives. This is an exciting opportunity to make a significant impact on well-known brands from a remote setting, contributing to a dynamic and results-oriented marketing department.

Key Responsibilities:

• Develop and implement innovative, long-term brand strategies aligned with company objectives and market trends.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
• Manage the full lifecycle of assigned FMCG products, from concept development to market launch and post-launch analysis.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Collaborate closely with sales, product development, supply chain, and finance teams to ensure brand consistency and commercial success.
• Manage brand budgets, track performance metrics, and provide regular reports on ROI and key brand health indicators.
• Develop and maintain strong relationships with external agencies and partners.
• Identify and evaluate potential new product extensions or category entries.
• Ensure all brand communications and marketing materials adhere to brand guidelines and legal requirements.
• Lead and inspire a team of marketing professionals in a collaborative, remote work environment.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive brand management experience within the FMCG industry.
• Demonstrated success in developing and executing strategic marketing plans that have driven significant brand growth.
• Strong understanding of consumer behavior, market segmentation, and brand positioning.
• Proficiency in digital marketing strategies, social media management, and analytics tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience managing product portfolios and P&Ls.
• Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
• Experience working effectively in a fully remote setting is highly desirable.

This role is designated as fully remote and supports talent across the United States, with a connection to Dallas, Texas, US .