Remote E-commerce Digital Marketing Strategist

Our client is revolutionizing the online retail space and is seeking a creative and data-driven Remote E-commerce Digital Marketing Strategist to spearhead our digital presence. This is a fully remote, impactful role where you will be responsible for developing and executing comprehensive digital marketing strategies to drive traffic, engagement, and sales for our diverse range of e-commerce products. You will own the planning, implementation, and optimization of all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing, with a strong focus on maximizing ROI. This role requires a proactive individual who thrives in a remote-first environment and possesses a deep understanding of the evolving digital landscape.

Key Responsibilities:

• Develop and implement integrated digital marketing strategies across multiple platforms to achieve e-commerce sales and brand awareness goals.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Oversee the SEO strategy, including keyword research, on-page optimization, technical SEO, and link-building efforts.
• Develop and execute social media marketing strategies to build community, drive engagement, and generate leads.
• Create compelling content calendars and oversee the production of engaging content for various digital channels.
• Manage email marketing campaigns, including list segmentation, campaign automation, and A/B testing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with the e-commerce and web development teams to ensure a seamless user experience and optimize conversion funnels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively to ensure optimal resource allocation and ROI.

Qualifications:

• Proven experience as a Digital Marketing Strategist or similar role, with a strong focus on e-commerce.
• Demonstrable experience in managing successful SEO, SEM, social media, email marketing, and content marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Exceptional written and verbal communication skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

This is a fantastic opportunity for a talented digital marketer to make a significant impact in a fast-paced, fully remote environment. If you are passionate about driving e-commerce growth through innovative digital strategies, we encourage you to apply.