Digital Marketing & Communications Specialist

Our client is looking for a creative and results-driven Digital Marketing & Communications Specialist to enhance their online presence and brand engagement. This role is based in Tampa, Florida, US , but offers a flexible remote work option. The ideal candidate will be proficient in developing and executing digital marketing strategies across various platforms to drive brand awareness, lead generation, and customer engagement. Responsibilities include managing social media channels, creating compelling content (including graphics and video), executing email marketing campaigns, and optimizing website content for search engines (SEO). You will also monitor online trends, analyze campaign performance using digital analytics tools, and provide actionable insights for improvement.

Key duties involve developing content calendars, engaging with online communities, and managing paid advertising campaigns (e.g., Google Ads, social media ads). The Specialist will also collaborate with internal teams to ensure brand consistency across all digital touchpoints. Exceptional writing, editing, and visual communication skills are essential. The ability to translate marketing objectives into effective digital strategies is crucial. A Bachelor's degree in Marketing, Communications, or a related field, along with 3-5 years of experience in digital marketing and social media management, is required. Proficiency in social media management tools, email marketing platforms, SEO best practices, and web analytics (e.g., Google Analytics) is essential. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus. Join our client in Tampa, Florida, US , and help shape their digital narrative in an evolving marketing landscape.