Remote Senior Product Marketing Manager - Gaming & Esports

WhatJobs Direct is seeking a creative and strategic Remote Senior Product Marketing Manager with a deep passion for Gaming & Esports. This is a fully remote position, allowing you to drive product strategy and go-to-market execution from anywhere in the US. You will be responsible for defining the product vision, understanding market trends, and crafting compelling narratives that resonate with the gaming community. Your expertise will be critical in positioning our innovative gaming products and services for success in a highly competitive landscape.

Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new product launches and feature updates within the gaming and esports verticals.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities and inform product strategy.
• Craft compelling product positioning, messaging, and value propositions that differentiate our offerings and resonate with target audiences.
• Create persuasive marketing collateral, including sales enablement materials, website copy, blog posts, social media content, and presentations.
• Collaborate closely with product management, engineering, sales, and PR teams to ensure alignment on product strategy and marketing initiatives.
• Develop and manage product marketing budgets, campaigns, and promotional activities.
• Analyze campaign performance, track key metrics, and provide regular reports on marketing effectiveness and ROI.
• Engage with the gaming and esports community through various channels, gathering feedback and fostering brand advocacy.
• Stay ahead of industry trends, emerging technologies, and competitor activities within the gaming and esports ecosystem.
• Act as a subject matter expert on our products and the gaming market, representing the company at industry events (virtually or in-person as needed).
• Manage product launch timelines and ensure all marketing deliverables are met on schedule.
• Contribute to the long-term product roadmap by identifying customer needs and market gaps.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 6 years of experience in product marketing, with a significant focus on the gaming or esports industry.
• Demonstrated success in developing and executing go-to-market strategies for technology products, preferably in the gaming/esports space.
• Deep understanding of the gaming market, including player demographics, popular titles, esports leagues, and industry trends.
• Excellent written and verbal communication skills, with a talent for crafting engaging and persuasive marketing copy.
• Proven ability to conduct market research, competitive analysis, and customer segmentation.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and the ability to interpret data to drive decision-making.
• Experience working in a remote team environment is essential.
• Passion for gaming and a genuine understanding of the esports culture.

If you are a results-driven product marketing leader with a proven track record in the gaming industry and thrive in a remote setting, we encourage you to apply and help shape the future of interactive entertainment.