Digital Creator
Salary & Market Data
Matched to BLS occupational data · California
Job Description
Job DescriptionJob Description
We are seeking a talented Digital Creator to join our construction company’s marketing team. This role focuses on crafting engaging digital content across social media platforms, primarily Instagram, Facebook, and TikTok. The ideal candidate will produce and manage video, image, and written content to boost our brand presence and audience engagement within the construction industry.
Responsibilities
- Create high-quality video, image, and article/blog content tailored to social media audiences
- Manage and grow social media platforms, with emphasis on Instagram, Facebook, and TikTok
- Promote the company brand through consistent and impactful digital campaigns
- Produce and edit video content that highlights company projects and values
- Design graphics to complement marketing materials and social media posts
- Engage with audience comments and messages to foster community relationships
- Track and analyze content performance using analytics tools to optimize future campaigns
- Develop strategic campaigns for targeted audience growth and brand awareness
Preferred Qualifications
- 3+ years of experience in digital content creation
- Bachelor’s degree in Marketing, Communications, or a related field
- Proficient with Adobe Creative Suite and video editing software
- Experienced with key social media platforms: Instagram, Facebook, LinkedIn, TikTok
- Skilled in content writing, SEO basics, and analytics tools
- Strong creative thinking, communication, and time management skills
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