Senior E-commerce & Social Media Strategist (Remote)

Our client is looking for a creative and results-driven Senior E-commerce & Social Media Strategist to join their dynamic, fully remote marketing team. This role is essential for developing and executing innovative strategies that drive online sales, enhance brand visibility, and foster strong community engagement across various digital platforms. The ideal candidate will possess a deep understanding of e-commerce best practices, digital marketing trends, social media analytics, and content creation. You will be responsible for managing the company's online presence, optimizing conversion funnels, and leading campaigns that resonate with target audiences. This position requires exceptional strategic thinking, analytical skills, and the ability to thrive in a fast-paced, remote work environment.

Key Responsibilities:

• Develop and implement comprehensive e-commerce and social media strategies aligned with business objectives and target audience insights.
• Manage and optimize the company's online store, including product merchandising, website content, and user experience to maximize conversion rates.
• Create, curate, and schedule engaging content for social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter), fostering community interaction and brand loyalty.
• Plan, execute, and analyze paid social media advertising campaigns, optimizing for ROI and key performance indicators.
• Monitor social media trends, platform updates, and competitor activities to identify new opportunities and inform strategy.
• Utilize web analytics and social media analytics tools to track performance, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with internal teams (e.g., creative, product, sales) and external agencies to ensure cohesive brand messaging and campaign execution.
• Manage influencer marketing initiatives, identifying potential partners and overseeing campaign collaborations.
• Stay abreast of emerging e-commerce technologies, digital marketing tools, and social media best practices.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Provide strategic guidance and mentorship to junior team members in a remote setting.

The successful candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A minimum of 5-7 years of progressive experience in e-commerce management and social media strategy is required. Proven experience with e-commerce platforms (e.g., Shopify, Magento) and social media management tools (e.g., Hootsuite, Sprout Social) is essential. Strong understanding of SEO, SEM, email marketing, and content marketing principles is necessary. Excellent analytical, copywriting, and visual storytelling skills are crucial. This role offers a significant opportunity to impact online growth and brand presence from anywhere.