Senior Digital Marketing Manager - Remote

Our client, a leading e-commerce platform experiencing rapid growth, is seeking a highly strategic and results-oriented Senior Digital Marketing Manager to join their fully remote team. This position is critical for driving online customer acquisition, engagement, and retention through innovative digital marketing strategies. The ideal candidate will have extensive experience managing multi-channel digital campaigns, a deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy, and a passion for leveraging data to optimize performance. As a remote-first role, you will have the flexibility to work from anywhere within the US, collaborating effectively with a distributed team.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive website traffic, leads, and sales.
• Manage and optimize paid search (SEM), social media advertising, display advertising, and other paid media channels.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and visibility.
• Develop and implement effective email marketing campaigns for customer acquisition and retention.
• Create and manage engaging content strategies across various digital platforms, including social media, blog, and website.
• Analyze campaign performance data using tools like Google Analytics, and provide actionable insights and recommendations for improvement.
• Monitor market trends and competitor activities to identify new opportunities.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Develop and maintain a strong understanding of the target audience and customer journey.
• Lead and mentor junior marketing team members.
• Prepare regular performance reports for senior management.
• Experiment with new digital marketing channels and technologies.
• Ensure all digital marketing activities are aligned with overall business objectives and brand guidelines.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of progressive experience in digital marketing, with a proven track record of success in managing multi-channel campaigns.
• Deep expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing (Facebook, Instagram, LinkedIn, Twitter), email marketing, and content marketing.
• Proficiency with web analytics tools (e.g., Google Analytics) and data visualization tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Proven ability to manage budgets and optimize campaign performance for ROI.
• Experience working in a remote or distributed team environment is a significant plus.
• Strategic thinker with a creative and proactive approach to problem-solving.
• Strong project management and organizational skills.
• Familiarity with e-commerce platforms and strategies is advantageous.

This is an exciting opportunity to lead digital marketing initiatives for a thriving company from the comfort of your home.