Senior E-commerce Marketing Strategist - Remote

Our client is seeking a highly motivated and experienced Senior E-commerce Marketing Strategist to join their dynamic, fully remote team. This pivotal role will be instrumental in driving growth and engagement across our client's e-commerce platforms and social media channels. You will be responsible for developing and executing innovative digital marketing campaigns that enhance brand visibility, customer acquisition, and conversion rates. The ideal candidate possesses a deep understanding of the e-commerce landscape, social media trends, and data-driven decision-making. Your expertise will be crucial in managing the entire marketing funnel, from initial awareness to post-purchase engagement. Key responsibilities include crafting compelling content strategies, managing paid social media advertising campaigns (Facebook, Instagram, TikTok, LinkedIn, etc.), optimizing website SEO for e-commerce, and analyzing campaign performance to derive actionable insights. You will collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand message and customer experience. Furthermore, you will stay abreast of the latest industry developments and algorithm changes to maintain a competitive edge. This is a fantastic opportunity to make a significant impact in a forward-thinking company, working from anywhere in the US. The successful candidate will have a proven track record of success in a similar role, demonstrating a strong analytical mindset, exceptional communication skills, and a passion for digital innovation. The ability to work independently and as part of a collaborative remote team is essential.

Key Responsibilities:

• Develop and implement comprehensive e-commerce marketing strategies to drive sales and customer loyalty.
• Manage and optimize paid social media advertising campaigns across various platforms.
• Create engaging and persuasive content for social media, email marketing, and website.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Collaborate with the design and content teams to ensure brand consistency.
• Identify and nurture strategic partnerships with influencers and complementary brands.
• Monitor industry trends and best practices to continuously improve marketing efforts.
• Report on key performance indicators (KPIs) to senior management.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in e-commerce marketing and social media management.
• Proven experience with SEO, SEM, content marketing, and email marketing.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento) and social media management tools.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent written and verbal communication skills.
• Demonstrated ability to work effectively in a remote, fast-paced environment.

Our client is based in Austin, Texas, US , but this role is fully remote.