Digital Marketing Strategist - Remote

Our client is looking for a creative and results-driven Digital Marketing Strategist to join their fully remote marketing department. This role is instrumental in developing and executing comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a proven track record of success across various digital channels, a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing. You will be responsible for analyzing market trends, identifying target audiences, and crafting innovative strategies to achieve marketing objectives in a dynamic, virtual setting.

Responsibilities:

• Develop and implement integrated digital marketing strategies across multiple platforms including SEO, SEM, social media, email, and content marketing.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Define target audiences and create tailored marketing campaigns to reach and engage them effectively.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Create and curate engaging content for various digital channels, including blog posts, social media updates, and website copy.
• Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Collaborate with cross-functional teams (e.g., design, sales, product) to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign execution.
• Proven experience managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, Moz) and CRM systems.
• Excellent understanding of website analytics and data-driven decision-making.
• Strong content creation and copywriting skills.
• Ability to think strategically and creatively, with a keen eye for detail.
• Exceptional project management and organizational skills, particularly in a remote environment.
• Self-starter with the ability to work independently and collaboratively within a remote team.
• Experience with A/B testing and conversion rate optimization.

This is a 100% remote position, offering the flexibility to work from anywhere in the US. Our client is dedicated to supporting its remote workforce with the necessary tools and communication channels for success. The role's geographical focus is Los Angeles, California, US , but the work is performed entirely remotely.