Senior Digital Marketing Strategist (Remote-First)

Our client is a fast-paced, innovative media and public relations firm seeking an experienced Senior Digital Marketing Strategist to join our fully remote team. This is a unique opportunity to shape and execute cutting-edge digital campaigns from the comfort of your home office, influencing brand perception and driving engagement across diverse platforms. The ideal candidate thrives in a virtual environment, possesses exceptional strategic thinking, and has a proven track record of delivering measurable results in the digital space.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, content marketing, and influencer collaborations.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve campaign objectives.
• Conduct in-depth market research and competitor analysis to identify emerging trends and opportunities.
• Oversee the creation of engaging and high-quality content tailored for various digital platforms, ensuring brand consistency and message alignment.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular, data-driven reports with actionable insights.
• Collaborate closely with PR teams, content creators, graphic designers, and web developers, ensuring seamless execution of integrated marketing campaigns.
• Stay current with the latest digital marketing tools, platforms, and best practices, and advocate for their adoption.
• Manage client relationships and communication, providing strategic guidance and performance updates.
• Mentor junior marketing team members and foster a collaborative, results-oriented remote work culture.
• Develop and manage digital marketing budgets effectively.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• 7+ years of experience in digital marketing, with a significant portion in strategy development and execution.
• Demonstrated success in managing and growing online communities and brand presence.
• Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Proven ability to manage multiple projects simultaneously in a remote setting, meeting deadlines and exceeding expectations.
• Experience working with diverse clients across various industries is highly desirable.
• Must be a self-starter, highly organized, and able to work independently with minimal supervision.

Join our innovative team and help shape the digital future for our clients!