Lead Digital Marketing Strategist - Remote First

Our client is looking for a visionary Lead Digital Marketing Strategist to spearhead their online presence and campaign execution. As a fully remote-first organization, this role offers the flexibility to work from anywhere within the US, focusing on delivering exceptional results through innovative digital strategies. The ideal candidate will be a forward-thinking strategist with a proven ability to drive engagement, conversion, and revenue growth through a multi-channel digital approach.

Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Analyze market trends, customer insights, and competitor activities to identify new opportunities and optimize campaign performance.
• Oversee the creation and execution of engaging content tailored for digital channels.
• Manage and optimize paid media budgets to achieve maximum ROI.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote work environment.
• Track, analyze, and report on key performance indicators (KPIs) for all digital marketing campaigns, providing actionable insights and recommendations.
• Stay abreast of the latest digital marketing technologies, trends, and best practices.
• Collaborate with cross-functional teams to ensure brand consistency and alignment of marketing efforts with overall business goals.
• Develop A/B testing strategies to continuously improve campaign effectiveness.
• Drive customer acquisition and retention through targeted digital initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership or strategic role.
• Demonstrated success in developing and executing high-impact digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content strategy, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency in marketing automation tools and CRM systems.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Strong leadership and team management abilities, with experience managing remote teams.
• Exceptional communication and presentation skills.
• Creative mindset with a passion for digital innovation.
• Ability to thrive in a fast-paced, fully remote work environment.

This is a unique opportunity to make a significant impact on our client's digital growth trajectory. Join a team that values innovation, collaboration, and results in a truly remote-first setting.