Senior Social Media Strategist - Remote

Our client, a forward-thinking digital marketing agency based in **Provo, Utah, US**, is seeking a highly creative and analytical Senior Social Media Strategist to lead our social media initiatives, working entirely remotely. This role is instrumental in developing and executing innovative social media strategies that drive brand awareness, engagement, and conversions for our diverse clientele. You will be responsible for conceptualizing and managing comprehensive social media campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging channels. The ideal candidate possesses a deep understanding of social media trends, analytics, and advertising tools, with a proven ability to translate business objectives into compelling social media content and strategies. You will lead content creation, community management, influencer collaborations, and paid social advertising efforts. This position requires exceptional strategic thinking, strong communication skills, and a passion for staying at the forefront of the ever-evolving social media landscape. Collaboration with account managers, content creators, and paid media specialists is crucial for delivering integrated campaigns. You will be expected to analyze campaign performance, provide regular reports, and continuously optimize strategies to maximize results. This is a fantastic opportunity for a seasoned social media expert to shape impactful campaigns in a dynamic, remote work environment.

Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with client objectives and brand voice.
• Manage and grow social media presence across key platforms, including content creation, scheduling, and engagement.
• Oversee paid social media advertising campaigns, including budget management, targeting, and performance optimization.
• Conduct social listening and community management to foster positive brand perception and address customer inquiries.
• Collaborate with content creators, designers, and videographers to produce engaging and high-quality social media content.
• Analyze social media performance data using analytics tools (e.g., Sprout Social, Hootsuite, platform analytics) and provide actionable insights and reports.
• Identify and cultivate relationships with relevant influencers and brand advocates.
• Stay abreast of emerging social media trends, platform updates, and best practices.
• Develop and maintain social media content calendars.
• Provide strategic guidance and recommendations to clients and internal teams.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in social media strategy and management, preferably within an agency setting or for multiple brands.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency with social media management and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Google Analytics).
• Excellent understanding of social media KPIs and reporting.
• Strong copywriting, editing, and communication skills.
• Creative thinker with a keen eye for visual aesthetics.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills.
• Experience in community management and crisis communication is a plus.
• Remote work experience and strong self-management skills are essential.