Senior Digital Marketing Specialist - E-commerce (Remote)

Our client, a dynamic and rapidly growing e-commerce company, is seeking an experienced Senior Digital Marketing Specialist to join their fully remote team. This role is crucial for driving online sales and customer acquisition through the execution of targeted digital marketing campaigns. The ideal candidate will have a strong background in performance marketing, social media advertising, and SEO, with a proven ability to deliver measurable results in an e-commerce context. This is a remote-first opportunity to contribute to a thriving online business.

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including paid search (SEM), paid social media, display advertising, and email marketing.
• Optimize campaigns for key performance indicators such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), conversion rate, and customer lifetime value.
• Conduct keyword research, audience segmentation, and ad creative development to maximize campaign effectiveness.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Implement SEO strategies to improve organic search rankings and drive relevant traffic to the website.
• Analyze campaign performance using tools like Google Analytics, Adobe Analytics, and platform-specific dashboards, providing actionable insights and recommendations.
• Collaborate with the content team to ensure alignment between marketing efforts and website content.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the e-commerce landscape.
• Monitor competitor activities and market trends to identify new opportunities.
• Assist in the management of the digital marketing budget.
• Generate regular reports on campaign performance for stakeholders.
• Contribute to the overall e-commerce strategy and cross-functional team initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of hands-on experience in digital marketing, with a strong focus on e-commerce.
• Proven experience managing successful paid search (Google Ads) and paid social media (Facebook, Instagram, etc.) campaigns.
• Solid understanding of SEO principles and best practices.
• Proficiency with Google Analytics and other web analytics platforms.
• Experience with email marketing platforms and automation tools.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work independently and collaboratively in a remote team environment.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.
• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento is beneficial.

Join our innovative and collaborative remote team and play a key role in driving the success of our e-commerce business. This position offers a competitive salary and the flexibility to work from anywhere within the US.