Senior Digital Marketing Specialist (Remote-First)

Our client, a rapidly growing leader in the FMCG sector, is seeking a highly motivated Senior Digital Marketing Specialist to join their entirely remote-first team. This is an exceptional opportunity to shape and execute innovative digital marketing strategies from the comfort of your home office, contributing to the brand's online presence and market penetration. You will be instrumental in driving customer acquisition, engagement, and retention through data-driven digital campaigns.

As a remote-first employee, you will thrive in a self-directed environment, collaborating seamlessly with cross-functional teams through various digital communication channels. Your responsibilities will encompass the full spectrum of digital marketing, including SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising. You will analyze campaign performance, identify trends, and continuously optimize strategies to achieve key performance indicators (KPIs) and business objectives. A strong understanding of the FMCG market and consumer behavior is essential.

Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email, and paid advertising.
• Create engaging and compelling content tailored for different digital platforms to attract and retain target audiences.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Develop and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
• Collaborate with product development, sales, and creative teams to ensure brand consistency and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Contribute to the overall marketing strategy and brand development.
• Regularly report on campaign performance, KPIs, and key learnings to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in marketing automation platforms and CRM systems.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the FMCG industry is highly preferred.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Creative thinking and problem-solving abilities.

This remote-first position is an excellent opportunity for a driven digital marketer to make a significant impact in the FMCG industry, working from anywhere in the US.