P
E-commerce Growth Marketing Specialist (Remote)
Job Description
Our client, a rapidly expanding e-commerce enterprise, is seeking a talented E-commerce Growth Marketing Specialist to join their entirely remote marketing team. This position is ideal for a data-driven marketer focused on driving customer acquisition, retention, and revenue growth through innovative digital strategies.
The E-commerce Growth Marketing Specialist will be responsible for developing and executing strategies across various online channels, including paid social media advertising, search engine marketing (SEM), email marketing, affiliate marketing, and conversion rate optimization (CRO). You will analyze campaign performance, identify key growth opportunities, and implement A/B tests to maximize ROI. Responsibilities include managing marketing budgets, segmenting customer audiences, personalizing customer journeys, and leveraging analytics tools to inform decision-making. The ideal candidate will have a proven track record of success in e-commerce marketing, a strong understanding of customer behavior, and exceptional analytical and creative skills.
Key Responsibilities:
The E-commerce Growth Marketing Specialist will be responsible for developing and executing strategies across various online channels, including paid social media advertising, search engine marketing (SEM), email marketing, affiliate marketing, and conversion rate optimization (CRO). You will analyze campaign performance, identify key growth opportunities, and implement A/B tests to maximize ROI. Responsibilities include managing marketing budgets, segmenting customer audiences, personalizing customer journeys, and leveraging analytics tools to inform decision-making. The ideal candidate will have a proven track record of success in e-commerce marketing, a strong understanding of customer behavior, and exceptional analytical and creative skills.
Key Responsibilities:
- Develop and implement data-driven e-commerce marketing campaigns.
- Manage paid social media and SEM advertising campaigns.
- Execute email marketing strategies to drive engagement and sales.
- Implement CRO initiatives to improve website conversion rates.
- Analyze customer data and market trends to identify growth opportunities.
- Conduct A/B testing on landing pages, ads, and email campaigns.
- Manage marketing budgets and track key performance indicators (KPIs).
- Collaborate with creative and web development teams to enhance customer experience.
- Bachelor's degree in Marketing, Business, or a related field.
- 4+ years of experience in e-commerce marketing or digital growth roles.
- Proven experience with paid social media, SEM, email marketing, and CRO.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
- Strong analytical skills and ability to interpret complex data.
- Excellent understanding of customer acquisition and retention strategies.
- Creative thinker with a results-oriented mindset.
- Ability to work independently and thrive in a fully remote team environment.
Original posting:
www.whatjobs.com
